Privacy Policy


The privacy of your personal information is very important to us. This privacy policy tells you how we use personal information collected on this site. Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy. These practices may be changed and will be posted here. We reserve the right to change, modify, add, or remove portions of our Privacy Policy at any time without prior notice.


You are encouraged to review the privacy policy whenever you visit the site in order to fully understand how any personal information you provide may be used.


Note: The privacy practices set forth in this privacy policy are for this website only. Please review the privacy policies for any sites reached through this website. Estella is not responsible for how such third parties collect, use, or disclose your personal information.


Estella will not share, sell, rent, or disclose personally identifying information to third parties.


Estella will only use your telephone number if there is an order-related issue, not for marketing purposes. We may use your email address to send you our newsletter, special offers, promotional announcements, and surveys. Occasionally, we will send our customers special offers and promotional information via postal mail, using the shipping address provided. If you no longer want to receive the announcements or postal mail, please email to be removed from our mailing list.


In order to ship and track merchandise, we may make your name and address available shipping services, including USPS, UPS, & FedEx. In no instance, do we allow these or other shipping services to use your personal information for any other purpose.


We may provide analyses of our users in the aggregate to any current or prospective marketing companies. We do this to better understand our customer base, so that we can continue to offer the latest and most current children's fashion & accessories. At no time will we disclose personal information about specific users.


We may share any information we deem necessary (in our sole discretion), including personally identifiable information with governmental agencies or other companies assisting us in fraud prevention. We may do so only when (1) permitted or required by law, (2) attempting to prevent potential fraud or otherwise unauthorized transactions, or (3) investigating fraud that has already taken place. Additionally, Estella reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena, or court order legally requires or authorizes us to do so.


To safeguard the privacy of your personal information from unauthorized access or improper use, we have implemented various security features and strict internal guidelines. We will continue to enhance our security procedures as new technology becomes available.


Credit Card Secruity: Estella has partnered with and First Data Chase to authorize any credit card transactions. Both and First Data are committed to safeguarding the privacy and security of the information we collect. For an explanation of the policies First Data follows with respect to the handling of customer information, please click here. And for’s privacy policy, please click here.


We do not sell or rent your personal information to third parties without your consent, except as disclosed in this Privacy Policy.


To best serve you, we may combine information you provide us online, in person, or through our catalogs. We may also combine that information with publicly available information and information. We only use that combined information to enhance your shopping experience with us, communicate with you regarding our products and events, and inform you of any other promotions.


We may collect, store, accumulate, or create (by excluding personal data) non-personally identifiable information concerning your use of this website in order to enhance your shopping experience. We may use this information for any purpose we deem acceptable and share it with third party advertisers in our discretion. Such information may include analysis of browsing and/or purchasing behavior while on our website, including the products you purchased (but not your name, address, email address, telephone number, or any other personally identifiable information).


We may contract with various companies ("Service Providers") to provide certain services, including credit card processing, shipping, data management, promotional services, etc. We provide our Service Providers with the information needed for them to perform such services. Our Service Providers are not permitted to use this information other than for the services requested by us.


The information collected using cookies may be used by:

  • Third party vendors, including Google, show our ads on sites on the Internet.
  • Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website.

Users can opt out of Google's use of cookies by visiting the Ads Preferences Manager or the Network Advertising Initiative opt-out page.

Estella also uses analytics data to serve ads based on a user's prior visits to our website. Site visitors may opt out of Google Analytics by visiting the Google Analytics opt-out page.


We, under no circumstances, will use any information provided by the user for any other purpose other than what is listed in the privacy policy.  


Collection & Use of Information: When you visit Estella to place an order, contact us via e-mail, or otherwise interact with our website, certain information is or may be collected. Among the types of information that may be collected are the following: 


  • If you create an account, we may collect your name, company, address, phone number, and email address 
  • If you place an order, we may collect your name, company, address, phone number, email address, billing information, the kind of product purchased and other information about your purchase 
  • If you sign up for emails, we will collect your email address 
  • If you request a catalog, we may collect your name, address, and email address 
  • If you send us an email, we will collect your name, email address, and any information that you may choose to submit with the e-mail message 
  • If you participate in any surveys, contests, wish lists, fund-raising, and other voluntary offerings provided on the Web site, we will collect any information you submit as part of such offerings 
  • We may collect information about your use of coupons and other discounts on our online store, including the number of discounts used, interests and shopping preferences. 
  • We may collect any other information you provide us in response to suggestion forms or other questionnaires. 
  • We also collect the following information via technology ("Navigational Information"). We collect your browser type, operating system, Internet Protocol (IP) address, domain name, and/or a date/time stamp for your visit. 

    Cookies: We also use cookies and URL information to gather information regarding the date and time of your visit and the information for which you searched and which you viewed. We also track the number of visits to a particular page and user-specific information on which pages a guest visits, average length of time spent on the site ,and similar site usage data. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them). Cookies are small bits of data that a website can send to your browser and may then be stored on your hard drive. We use Cookies in connection with certain features on our website. We use Cookies to enable us to store items in your shopping cart and may also use them to help provide you with customized information. You can set your web browser so that you will always be notified when you receive a Cookie. Persistent Cookies can be removed by following Internet browser help file directions . 

  • Cookies can also help customize the website for visitors. Personal information cannot be collected via Cookies and other tracking technology; however, if you previously provided personally identifiable information, Cookies may be tied to such information. Aggregate Cookies and tracking information may be shared with third parties, as stated above.

  • When you visit this website or view one of our e-mails, we may use pixel tags (also called “clear” gifs), tracking links, and/or similar technology to note some of the pages you visit on our website and personalize your shopping experience. We may also use pixel tags to determine what types of e-mail your browser supports. We may also collect Navigational Information through the use of cookies on the websites of those companies that serve our advertisements. We have no control over, do not review, and cannot be responsible for these outside websites and their content. Please be aware that the terms of our Privacy Policy do not apply to these outside websites. In addition, please be aware that these outside web site have their own privacy policies that are applicable to the information they collect. 


A Note Regarding Cchildren: We do not intentionally gather personally identifiable information from visitors who are under the age of 13. If a parent or guardian is made aware that a child under the age of 13 has provided us with personally identifiable information without their consent, please contact us, and we will remove the information about the individual from our database.


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