About Estella

Estella is one of the most reputable children's clothing boutiques in the US. Established in 2002, Estella has appeared in Vogue, Elle, NBC Today Show, Martha Stewart Living, Timeout NY, NY Times, Dailycandy.com and more. We have earned the reputation as the leader in designer baby clothes.

We carry clean, modern baby clothes designed for children. This means that we avoid dry-clean only stodgy adult clothing miniaturized for babies and promoted with an adult designer's label. Instead, we focus on baby clothes designed by our artisans and by niche designers who care more about the beauty, comfort, fit and practical clothing for babies.

We believe that kids should be kids and designer toddler clothing should be designed to accommodate their free, fun loving nature. As such, we carry fashion-forward, stylish and fun kids clothing. We pride ourselves in thinking outside the box and coming up with trendsetting luxury baby clothes rather than following trends. We experiment with fabric and styles that lend themselves to kids lifestyles. For example, our baby layette is made with bamboo fabric because it is super soft and gentle on infants delicate skin, luxurious, machine washable, stretches and grows with babies and it is a renewable fiber that keeps them from overheating - bamboo absorbs moisture and keeps it away from the skin, keeping baby drier than cotton and other fabrics.

Organic Baby Clothes

Estella is careful to find organic baby clothing that is not just labeled to appease concerned parents, but that is truly made with the minimum amount of chemicals that is potentially harmful to babies. One of the lines that we carry, Imps & Elfs is a pioneer in organic kids clothing. Before it became vogue, this Dutch designer made it its mission to bring to market not only pesticide free kids clothing, but also fashionable baby clothes that is made free of child labor. Most of their cotton is certified organic and their production is done only in factories that are child labor free and treat and compensate their employees fairly.

This successful designer infant clothing line that also caters to older kids exemplifies what we strive for in our eco-friendly baby designer clothes. And while it makes sense, it is atypical. Most companies are so caught up in profits that they stray and forget the fundamentals. So when shopping for trendy baby clothes online be sure to look not only for unique baby clothes, but for fashionable clothing that is made thoughtfully.

Thanks for visiting. We hope you enjoy shopping at Estella.