Lines We Love: Gugguu ss14

Finnish line Gugguu‘s collection of high-quality baby and kids’ clothing is all about simple pieces that are comfortable, stylish, and easy-to-wear. In addition to having one of the coolest names in baby and children’s fashion (you can read the story behind it), the brand is a pro at creating clothes that appeal to kids and their parents. Instead of designing collections full of recognizable prints and loud patterns, Gugguu’s designers choose a few colors to use each season (this spring summer 2014 is all about bright primary colors!), creating simple pieces that feature unique silhouettes and quirky details – see the feminine overalls, oversized pockets, two-tone leggings, and contrasting zippers above. As an added bonus, Gugguu is an environmentally friendly company; all of the clothes are manufactured nearby in the Baltics using fabrics and materials made in Europe, many of which are 100% GOTS organic cotton. Well-made, easy to wear, and good for the planet