ESTELLA, TREND-SETTING MANHATTAN HOTSPOT FOR BABY AND KIDS, LAUNCHES MOMS’ GIFTS WITH FASHION ICONS ISSEY MIYAKE AND MARIMEKKO.

Estella,a trend-setting Manhattan hotspot for baby and kids fashion launches a collection of moms’ gifts with acclaimed designer Issey Miyake and Finish design house Marimekko. Just in time for Mother’s Day, Estella begins a new chapter in its fashion story by offering gifts to the often overlooked new mom.

New York, NY April 15, 2008 – Estella is privileged and excited to announce the launch of its moms’ gifts collection with the Pleats Please line of famed Japanese designer Issey Miyake and with popular Finnish design house Marimekko. Issey Miyake is a fashion icon who is known for, among other things, his innovative use of fabric and technology. One of these many noted innovations is the “Pleats Please” line that Estella now carries. The permanent pleating of the garments in this line allows for comfortable and easy movement, just what moms need. Not only is the line luxurious, sophisticated and flattering on women of all shapes, but several pieces from the line are extremely versatile. For example, Estella offers the Madame-T piece, which is an approximately 9 ft by 3.75 ft pleated fabric that can be worn in at least eight different ways – as a scarf, top, skirt, dress etc. The garment transcends seasons, will never lose its shape and is easy to clean the mess that kids generate on mom. The Madam-T is a great gift for new mothers and all women who enjoy fashion.

Outside of his own boutiques, Issey Miyake is sold only at select high-end stores like Barneys New York, Bergdorf Goodman and Takashimaya. Estella is honored to join this exclusive selection of stores. Not only is the Pleats Please line available at the Estella boutique, but it is also available for purchase at its online store http://www.estella-nyc.com/moms.html.

Also available for moms at the boutique and online is Marimekko. This timeless textile design company from Finland was a favorite of Jacqueline Kennedy and remains popular today. With unique prints for clothing, bags, totes, and even home décor Marimekko is more than a fashion brand, but a recognizable and definitive style perspective.

Estella is introducing this company’s unique vogue approach with a variety of graphic handbags & totes, cosmetic bags, and umbrellas. The bags are classic, like the large polka-dotted, black and white tote. Made of lightweight cotton canvas, the bags will stand up against sticky fingers and heavy use, which make these a great gift for mom.

Estella recognizes that moms need more than just a single day to be celebrated. That’s why our moms’ gifts will be available 365 days a year, not just for Mothers Day. In fact, Estella will add to this category as it spans the globe digging for the best finds. The boutique will continue to offer unique gifts for mothers that will complement its unique selections for baby and toddler.

About Estella: Estella is a nationally recognized leader in children’s fashion. It offers luxury designer clothing, strollers, cribs, toys and accessories for babies’ newborn to toddler boys and girls 6 years old. Estella has been featured in The New York Times, Vogue, Elle, Town & Country, US Weekly, In Style, New York Magazine, Timeout New York Kids, and NBC’s Today Show etc. Designer Isaac Mizrahi said on CNN.com that when he’s looking for inspiration, he goes to Estella: “It sounds totally random, I know, but I adore the incredible color sense. They never get too twee the way they do in other kids' stores--it's very eclectic and sophisticated in an exclusively New York way."

Contact: Chike Chukwulozie
chike@estella-nyc.com or 212-255-3553