ESTELLA, A LEADING RETAILER OF BABY CLOTHES, DESIGNER CHILDREN'S CLOTHES & UNIQUE KIDS CLOTHES, ANNOUNCES THE ARRIVAL OF ITS BACK TO SCHOOL CLOTHES AND PARTNERSHIP WITH A CHARITY TO DONATE LIFE SAVING FOOD TO STARVING CHILDREN WITH EVERY SALE THIS FALL & WINTER

New York, NY – August 20, 2008 – Estella, a leading retailer of distinctive kids clothes and unique baby clothes, baby gear and toys, today announced the debut of its back to school clothes and partnership with Action Against Hunger, a charity devoted to fighting hunger in more than 40 countries. For every purchase made from Estella this Fall/Winter, Estella will donate one Plumpy’Nut to a child in need. Featured on CBS's 60 minutes and other prominent media, Plumpy'nut is a prepackaged, easy to administer peanut butter based concoction that helps severely malnourished children (6 months to 5 years old) recover from starvation.

“This effort is designed to raise awareness of a little known breakthrough cure for a big disease afflicting less fortunate babies and kids the same age as the children our store caters to,” said Estella co-founder Chike Chukwulozie. “As an African-born American, I have witnessed childhood starvation and am excited to be doing something about it. While Estella’s campaign will not eradicate childhood starvation, we can help save a few lives,” added Mr. Chukwulozie.

Estella kicks off this campaign with the arrival of its back to school collection of fall apparel including kids shirts, shorts, dresses, coats, outerwear, trousers and pants for boys and girls, unisex baby clothes, baby boy and baby girl clothes. One of the first lines to arrive is from European designer Album di Famiglia. Estella introduced this European designer to New York and online in 2003 and has now collaborated with Album di Famiglia to launch a line of baby onesie rompers. Exclusive to Estella, these striped onepiece rompers or bodysuits are modern, stylish, cashmere soft, yet practical and easy to care for, they are made with machine washable cotton and make great baby gifts or baby shower gifts.

Estella also launches its back to school season with the debut of European designer Mormor. This Danish designer makes its US debut at Estella with hand knit baby sweaters, baby knits, kids sweaters and kids knits. Not only are these knits made by hand, but they are all knit with love by retirees.

Also making its US debut at Estella later this Fall will be Add. This traditionally adult outerwear designer is now introducing its down kids outerwear (kids vests and kids coats) to the US market at Estella. These children’s outerwear pieces are light, warm and allow the skin to breath because they are filled with the finest down feathers available.

Also coming soon to Estella are other designer European baby clothes and kids clothes from Belgian artisans Max & Lola and Simple Kids; French designers Hartford Kids & Bon Bon (known as Bon Ton in Paris and owned by the family that founded famed children’s clothier Bonpoint); British designer Caramel Baby & Child; American designers Kit+Lili, Kingsley and One Kid (luxury, yet affordable Baby coats, girls coats and boys coats); and many other high end brands perfect for Fall apparel and back to school.

With an appearance in September’s Cookie Magazine, Estella’s Back to School and Fall Season is already making a splash. "Our goal at Estella is to provide customers with unique fashions that are distinctive yet practical, comfortable, yet contemporary and to do so with civic responsibility. With our collaboration with Action Against Hunger, Album di Famiglia, our introduction of Mormor & Add to the US market, Hartford Kids, Bon Bon and all our other lines, we have squarely met this goal this season.” stated Mr. Chukwulozie.

With appearances in The New York Times, Elle Magazine, Dailycandy.com, CNN.com, Vogue, InStyle, NBC’s Today Show, Town & Country, US Weekly and numerous other publications, blogs and web sites, Estella is the leader in baby clothes and designer kids clothes. For more information on Estella or to start shopping fro unique baby clothes and kids clothes, please visit http://www.estella-nyc.com.

About Estella Renowned as the source for cutting-edge kids clothes, Estella has quietly established itself as the designer infant clothing shop that celebrities, stylists, royalty and those in the know look to when they want something fresh. Featuring distinctive and unique baby clothes and kids' clothes that are brought to life with modern designs, incredible detail, unusual colors and sumptuous fabrics, Estella's innovative approach offers gorgeous items selected for beauty and character. Founded in 2002, Estella is privately held and headquartered in New York, NY. For more information about Estella, please visit the company's web site at http://www.estella-nyc.com.

Contact: Chike Chukwulozie, Founder
chike@estella-nyc.com or 877.755.3553