Estella is the product of husband-and-wife team Jean Polsky and Chike Chukwulozie. Chike (a Cornell-trained former corporate attorney) and Jean (a Harvard MBA and former Bergdorf Goodman buyer) sought to fill a void in the children's clothing market. In a market that is often filled with too-trendy or overtly trite baby clothing, Estella stood out with its fresh take on designer baby clothing, presenting cutting-edge designs that are modern and possess incredible detail, unusual colors and sumptuous fabrics. The store is filled with clothing that is chosen for its quality, beauty and character rather than their brand.

Since opening in 2002, Estella has become the go-to shop for stylish individuals looking to dress the tastemakers of tomorrow. To compliment our cool baby clothes, kids' clothes and European children’s clothes, Estella carries a wide range of unique toys and gear, including the Bugaboo stroller line and Q Collection furniture. Since 2002, Estella has quietly established itself as a designer children's clothing mainstay amongst celebrities, stylists, royalty and those in the know.

"When he's looking for inspiration, (Isaac) Mizrahi heads to Estella. . . 'It sounds totally random, I know, but I adore the incredible color sense. They never get too twee the way they do in other kids' stores - it's very eclectic and sophisticated in an exclusively New York way.'"

Isaac Mizrahi, October 2006, Travel & Leisure Magazine